PINE was built from the best parts of everywhere we’ve been, late-night brainstorms, big wins, tough deadlines, and the kind of people who make it all worth it. We took what worked, left what didn’t, and built something we actually believe in.
So… why all the talk about positivity?
Because the world feels heavy sometimes, and we think good brands (and good people) can help lighten the load. We’re here to create work that feels human, makes people smile, and does some good while it’s at it.
Everything we do is rooted in what we value most:
Good-natured. Thoughtful. Genuine. Collaborative. Adaptable. Courageous.
That’s how we show up, for our clients, for each other, and for the work.
PINE is proud to be a WBENC Certified Women’s Business Enterprise (WBE). This milestone reflects not only Kate’s vision as a founder but also the partnership and advocacy of Steve DiMeo, who championed the certification process from day one.
For us, certification isn’t a credential, it’s a commitment. It means our ownership and leadership are not just claimed, but verified. It signals to our industry that supplier diversity makes the work sharper, more human, and more effective. And it connects directly to our purpose: to inspire positivity.
At PINE, positivity isn’t fluff. It’s equity in practice, opportunity in motion, and creativity that includes more voices at the table.
