Kate will happily tell you she’s a dreamer, which is exactly why she built a business where dreaming is basically in the job description. She’s the spark that keeps PINE moving, turning late-night “what ifs” into big, bold “heck yes, we did” moments.
For 20+ years, Kate’s been building brands that matter and inspiring teams to do their best work, all while proving that positivity isn’t fluff, it’s fuel. Part strategist, part storyteller, part professional possibility-maker, she thrives on helping clients break molds and make big moves.Off the clock, Kate chases joy by cooking (always with the tunes turned up), thrifting for hidden gems, biking and hiking like a kid, floating in any body of water she can find, and being a proud mama bear to two amazing humans. She lives by three things: joy, possibility, and a good dose of adventure, in business and in life.
Fuhgeddaboudit! Steve is a true South Philly original, and maybe one of the largest collectors of vintage advertising icons (yes, his obsession is very real) and PINE’s resident creative visionary. With 30+ years of experience, he’s seen and concepted it all, from pizza joints to pharma giants, high-tech innovations to no-tech nostalgia. Steve’s superpower? Turning client challenges into ideas that surprise, delight, and actually move the needle. He’s as passionate about solving problems as he is about perfecting his family’s pasta gravy recipe (a closely guarded secret). When he’s not dreaming up big ideas for PINE’s clients, Steve is shaping the next generation of creative minds as an advertising professor at Temple University, a role he’s loved for over 15 years. With Steve leading the charge, the PINE team is your brand’s secret sauce, equal parts heart, humor, and just enough South Philly spice to turn wild ideas into unforgettable work.
Sam is a strategic Account Director who came to PINE with a background in fashion and design, giving her a rare blend of creativity, precision, and business sense. She’s not just the calm in the storm, she’s the one mapping the course through it. Sam is known for building trusted client relationships, translating big-picture goals into actionable plans, and guiding teams to deliver work that truly moves the needle. Her fashion and design experience gives her a sharp eye for detail and a knack for spotting opportunities others might miss. Whether she’s shaping strategy, managing timelines, or turning insights into results, Sam approaches every challenge with clarity and confidence. Basically, if there’s chaos, Sam turns it into a roadmap for success.
Meet Kate Elfatah – Chief Digital Officer, digital wizard, and your soon-to-be favorite partner in crime for all things online. For 15+ years, Kate’s been deep in the digital trenches — building brands, mastering social, and crafting content that actually gets noticed (and shared).She’s not just a strategist, she’s a creative force — blending smart data moves with a little bit of marketing magic to turn businesses, films, and personal brands into total standouts. When she’s not mapping out a plan to make you internet-famous, she’s reviewing movies and TV for major outlets or producing events that are as bold and scroll-stopping as her ideas. Kate’s mix of brains, creativity, and straight-up fun makes her the go-to pro for anyone ready to level up their brand’s digital game.
Cary is PINE’s very own superhero in disguise, effortlessly juggling client services and new business strategy like it’s a walk in the park (a really fun, strategic park, of course!). Wherever she swoops in, you can count on every detail being handled with ninja-like precision and a sprinkle of pure thoughtfulness. With over eight years of marketing and advertising wizardry under her belt, Cary is practically a mind-reader when it comes to client needs, turning even the wildest ideas into successful, measurable realities. And she doesn’t just keep PINE running smoothly, she beams pure sunshine into the room, making workdays feel like a pep rally you actually want to attend. Cary loves spending time with her family, hiking trails, camping under the stars, hunting for thrift-store treasures, and if there’s a lake nearby, she’s probably mid-cannonball.
